Fix guides
Fix broken tracking
Step-by-step fixes for the problems our scan finds most often, each with a way to check the fix worked.
Consent Mode default is not set: how to fix it
Your site shows a cookie banner but sends no Google Consent Mode v2 default. What that means, how to set it in gtag.js, Google Tag Manager or your consent tool, and how to check it works.
Redirects drop the gclid and other ad click IDs: how to keep them
When a redirect strips ?gclid=, ?fbclid= or ?msclkid= from the landing page URL, ad platforms cannot match conversions to clicks. How to find the redirect that drops them and fix it.
Ad pixel fires before consent or after "reject": how to fix it
Meta, TikTok, Microsoft, LinkedIn and other ad pixels that send events before the visitor accepts cookies, or keep sending after they reject. Why it happens and how to make the pixel wait for consent.