Reports
State of tracking
What we find when we scan many sites at once. Aggregate numbers only; no site is named.
State of tracking 2026: Nordic online stores
We scanned the home pages of 214 of the largest online stores in Sweden, Norway, Denmark and Finland in a real browser, accepting and rejecting the cookie banner. How many fire ad pixels before consent, ignore "reject all", lose click IDs or miss Consent Mode v2.