Is your pixel working? Check every ad platform

What to look for in the Network tab

Open DevTools (F12 or Cmd+Option+I), go to the Network tab, accept the cookie banner and reload. Type the filter below. If nothing shows up, the tag is not sending, whatever the platform's dashboard says.

• Is my Meta pixel working? How to check it in two minutes

  How to check that your Meta (Facebook) pixel loads, sends PageView and Purchase events with value and currency, waits for cookie consent and deduplicates with the Conversions API.

• How to check if your TikTok pixel is working

  Check that the TikTok pixel loads, sends page views and purchase events with value and currency, holds until cookie consent and deduplicates with the Events API.

• How to check your Google Ads conversion tracking is working

  Check that the Google Ads conversion tag fires once per order with the right conversion label, value, currency and transaction ID, that the gclid survives redirects and that Consent Mode is set.

• How to check GA4 is tracking: page views, events and purchases

  Check that Google Analytics 4 sends page views to the right measurement ID, records purchases with currency and transaction ID, does not double count, and keeps payment providers out of your referrals.

• How to check Google Tag Manager is installed and published

  Check that your Google Tag Manager container loads on every page, that the live version contains your latest changes, that there is only one container, and that consent tags run first.

• How to check your Microsoft Ads UET tag is working

  Check that the Microsoft Advertising (Bing) UET tag loads, sends pageLoad and purchase events with revenue, respects consent through UET consent mode and keeps the msclkid through redirects.

• How to check your LinkedIn Insight Tag is working

  Check that the LinkedIn Insight Tag loads with your partner ID, that event-specific conversions call lintrk before the page moves on, that li_fat_id survives redirects and that the tag waits for consent.

• How to check your Pinterest tag is working

  Check that the Pinterest tag loads with your tag ID, sends page visits and checkout events with value, currency and order ID, deduplicates with the Conversions API and keeps the epik click ID.

• How to check your Snap Pixel is working

  Check that the Snapchat Snap Pixel loads with your pixel ID, sends PAGE_VIEW and PURCHASE events with price, currency and transaction ID, and waits for cookie consent.

• How to check your Reddit pixel is working

  Check that the Reddit pixel loads with your pixel ID, sends PageVisit and Purchase events with value, currency and a conversion ID, and keeps the rdt_cid click ID through redirects.

• How to check your X (Twitter) pixel is working

  Check that the X (Twitter) pixel loads with your pixel ID, sends page views and conversion events with value and currency, and replaces the old single-event website tags.

• How to check your Criteo OneTag is working

  Check that Criteo OneTag loads, sends the right event on each page type (home, listing, product, basket, sales), with product IDs that match your catalog feed and a transaction on the confirmation page.